The fast-growing world cannot be separated from the role of various applications which is one of the most important factors of food delivery app. Fluper was chosen by Talabat, UAE’s premier food and grocery delivery application, to help improve the application’s mobile app performance. Challenges, solutions, and outcomes of this interactive collaboration of an experienced researcher and an academic expert in the context of this exemplary case study will also be discussed.

About Client:

Talabat is the Middle East’s No.1 food & grocery delivery app that is changing the way people consume food across the region. Talabat has operations in the UAE, Kuwait, Oman, Bahrain, Qatar, Jordan, Egypt, and Iraq; merging customers with the best-rated restaurants, cafes, and stores. 

Talabat was established in 2004 and has experienced a tremendous advancement in delivering the best experience for buyers ranging from a user interface design, real-time order tracking, and easy payment for orders placed. As of now, Talabat has been downloaded more than ten million times with an average rating of 3.7. This platform offers people, who are insane about tasty meals or those, who simply do not have time for cooking, all the necessary opportunities.

The Challenge:

Food delivery app in an easy and fun manner for the users features like cuisine listing, best promotions, and unlimited deals were offered by Talabat. However, the development process posed several challenges:

This also means that filters will have to be targeted based on the target audience of the programs as opposed to a general approach to filtering all programs. Achieving a high ranking on Play Store as well as Apple’s App Store with high competition.

The Solution:

Customers were surveyed initially to determine their target population, while the user data was studied and segmented to design the appropriate filters for Fluper. Food delivery app to overcome competition issues, Fluper concentrated on app UI/UX and harmonizing a best-in-class technology stack and persuasive marketing tactics.

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App Features:

• This is complemented by the easy-to-use interface that affords easy navigation throughout the web page.
• Special caricature of food listing and best offers
• Unlimited deals and discounts
• Single order mode is a cross between the flexibility of multiple modes with the efficiency of a single mode
• QR feature for in-restaurant orders
• Enhanced analysis with the help of the Smart Suggest tool

Ongoing Optimization:

Fluper is working on the progression and enhancement of the Talabat app which intensively keeps the app updated and modern.

The effectiveness of the application can be attributed to Fluper which is well-equipped in the delivery of quality mobile solutions. When supported by the knowledge of the target audience, improved user experience, and the introduction of groundbreaking technologies, Fluper was able to turn Talabat’s application into one of the best food delivery app in the UAE.

Technology Stack:

• Fluper leveraged cutting-edge technologies to power Talabat’s seamless user experience and robust performance, including:
• Sophisticated mechanisms on the Smart Suggest option
• Secure payment gateways
• A real-time business analysis and monitoring system

Key Takeaways:

This is where detailed market research and user data must be sought and analyzed when creating filters.

Usability customer attraction and engagement can adequately counter competition.

Specified technologies can improve app performance and the overall experience of a user

About Fluper:

Fluper is one of the most reputable food delivery app development companies that aims to design reliable digital brands for different industries. Fluper is a premier mobile app development company that specializes in developing apps that Orchestrate compelling user interfaces with maximum security and app scalability.