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India is a place of diversified culture where feasting and celebrations go together. But it brings a rapid commotion of discounts across e-commerce sites. Apart from eateries, e-commerce has spread its tentacles in various sphere of the market. It brings a sense of great enthusiasm especially among e-commerce companies. These e-commerce companies like Flipkart, Amazon offer more competitive price. A number of peers are insisted to follow the same trend to remain in the competition. Although October and November is considered to be the most crucial months in India since maximum sales are cracked down in these months, similarly November and December is considered to be the most pivotal months in U.S and U.K. as most of the celebrations are lined up.

For India Flipkart and snapdeal slug it out in the month of October and November in India which is almost equivalent of the U.S. Black Friday Sales. These months give a leverage to foster out the investment.

Skyrocketed profits

Sale Profits

Flipkart’s big billion bonanza although was similar to a festival for Indians. People spent their entire day just to place their orders successfully. Behind this event-like 5 days, a lot many teams worked around the clock to make their targets achieved. Consequently the company managed to snap up 2.25million units within 12 hours of its 5-day sale and negotiated to kick-up on even Sunday.

Recently many e-commerce retailers have pumped in $ billion investments to derive ground in India. Although in this peak season private equity money gets dried up but just for the sake of driving up the sale, local e-commerce also pumped in investment to stay in the competition.

Various e-commerce companies witnessed flush of investments from the well-renowed companies like Accel Partner and consequently the retail online sale has increased by approximately 3%. Although it seems very insignificant, but it has created an impact of millions of dollars.

Flexible supply chain

Initially the top management of these companies were apprehensive about the supply part rather than demand. But it came to a surprise that the issues related to supply chain has made a negligible impact on the price-sensitive people. Maximum proportions of the people were just concerned about discount. They willingly waited for the product for couple of days. This is because of the fact that the company was not only assuring on the part of price but also on the quality simultaneously. Quality+discount further intensified the profitability of the festive bonanza.

Durable effect

Sales, coupons and cash-backs always play a very crucial role in creating a long lasting impact. According to a research firm, approximately 30% of Indian e-commerce company’s expenses are towards discount but it creates a long-lasting impact. During this event there are bonus cards for the customers which can be redeemed even after the end of this bonanza. People keenly wait for these bonanzas so that they can get 2 items which is not possible with retail stores.

This expense creates a long lasting impact not only for the customer and even for the e-commerce retailers as well.

Conclusion

Although a positive outlook of e-commerce managed to grab a lot many attention among the consumers but the culture of e-commerce during the festive season has made a worth of its valuation. This is due to the fact of soaring profit, flexible supply chain, and durability. These benefits have enabled the companies to organise more of the bonanzas. They understood the fact that they can make more money under pressure and don’t want to slide by the opportunity to competitors.

“For any queries or suggestion related to E-commerce ,please feel free to contact us. Our representatives will glad to help you out.”

Disclaimer: This blog has been framed and curated after proper research and development. We tried our level best to ensure the authenticity of information as correct, complete and accurate to the best of our knowledge. Despite our consistent efforts, we can’t assure that the information made available is complete, correct, accurate and updated. We advise our readers to take all their corporate decisions wisely not merely on the basis of this information. All the visuals used in this blog may or may not be the property of some companies or individuals, we don’t have any association with most of them.

Anshul Sharma
Author

Being the Co-Founder of Fluper, one of the Leading App Development Companies, Mr. Anshul Sharma has a wide-ranging experience in Business Growth. He has paved his own path as an extremely intensive product strategist and user experience proficient entrepreneur. His keen interest in the tech updates urges him to write about the latest tech news and make other businesses or enterprises aware of the changing market scenario.

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